Websites, Apps & Systems
From your first website to the systems running your business.
Start a conversationWebsites, mobile apps and custom software: from the customer experience to the workflows, data and integrations behind it.
Define what needs building and who will use it: a website that generates enquiries, an app for customers or a system for your team. Scope and technology follow that need.
The project can include product definition, design, frontend and backend development, integrations and launch. Start with a focused first release or improve an existing product in stages.
What the project can include
- Corporate and campaign sitesSites built around what the business needs a visitor to do, with landing pages that can be changed without reopening the build.
- Stores and transactional sitesProduct catalogues, carts and checkout, connected to the payment and fulfilment tools you already use.
- Platforms and dashboardsLogged-in systems, internal portals and reporting screens, designed for people who use them every day rather than once.
- Content model and CMSEditable content and components matched to your team, with clear boundaries for what can be changed independently.
- Multilingual deliveryLanguage versions selected for your audience, with suitable content, URLs and reading direction.
- Mobile applicationsiOS and Android, native or cross-platform depending on what the product needs, including store submission.
- Backend and architectureData model, services and integration points, sized for the load you actually have with a defined path to more.
- APIs and integrationsConnections between your systems and third parties, with the failure cases handled rather than assumed away.
- Legacy modernisationPlan staged component replacement, data checks and migration around the constraints of the existing system.
Who this is for
- Businesses whose current site is slow, unmaintainable or off-brand
- Companies launching a campaign that needs its own fast page
- Businesses whose operation runs on spreadsheets it has outgrown
- Products that need a mobile app, not a website in a wrapper
- Companies with a critical legacy system nobody wants to touch
From need to solution
- DefineDefine users, essential actions, existing systems and what success will look like.
- StructurePlan screens, content, the data model and architecture. Agree what belongs in the first release and what can follow.
- BuildBuild in reviewable stages, checking functionality, accessibility, performance and integrations according to the project scope.
- Launch and hand overPrepare deployment or store submission, data migration and redirects where needed. Agree documentation, training, measurement and maintenance.
Tools and considerations by project
- Headless CMS where content changes often; simpler where it does not
- Core Web Vitals treated as a build constraint, not a later audit
- Accessibility requirements defined in the project brief
- Per-language URLs with hreflang, so each language can rank on its own
- Analytics and event tracking configured at launch, not months after
- React Native for cross-platform mobile; native where the product needs it
- PostgreSQL and other stores chosen by data shape, not habit
- Automated tests where a failure is costly, not coverage for its own sake
- CI/CD with monitoring and alerting configured before launch
Common questions
WordPress or custom — how do you decide?
By who maintains it and what it has to do. A content-heavy site edited daily by a marketing team has different needs from a platform with logins and business logic. We pick for the actual case and say why, including when the cheaper, more familiar option is the right one. What we avoid is a stack of plugins compensating for a decision made in week one.
Can our team edit content without a developer?
A content management system can let your team edit selected pages and components. We also define which changes will require development.
Which languages can the project support?
The languages follow your needs and your audience. We agree which languages to include, how content will be prepared and reviewed, and how the design should adapt.
What happens to our existing URLs and rankings?
A migration can include URL mapping, redirects and post-launch checks to reduce lost traffic and broken links. Rankings cannot be guaranteed to remain unchanged.
Native or cross-platform for mobile?
Cross-platform suits most business applications and costs materially less to maintain, because one codebase serves both stores. Native earns its cost when the product leans on platform capabilities — heavy graphics, background processing, deep hardware access. We recommend based on what the product does, and say when the cheaper option is genuinely sufficient.
Can you work with our existing codebase?
Yes. Start by reviewing the code, dependencies and deployment setup. Findings help choose between improving, extending or replacing parts of the system.
How do you modernise a legacy system without stopping the business?
Plan the transition around dependencies and risk: which components can move separately, how data is checked and how to roll back. Any downtime depends on the system and migration plan.
What does your business need to build or improve?
A website, an app or an existing system — tell us who it serves and what it needs to do.
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