Technology built for growth.

From idea to business.
From business to growth.

xtree builds websites, apps and custom software for businesses in Israel. We connect design, development and marketing to launch new products and improve existing operations, using data to decide what to improve next.Websites, apps and business automation—built to help your business grow.

Find the opportunity.

Customer questions
Search & market signals
A focused brief

Validate with data.

Define the audience, business need and assumptions worth testing before investing in a build.

AISEOGEOFull StackData DriveniOSAndroidUI/UXBrandingWeb DevelopmentReact NativeAutomationAPIsE-commerceAnalyticsAccessibilityPerformanceCloud

Where are you today?

Start with an idea, a challenge in your business or a growth goal. That gives us a focus for the work ahead.

We have an idea Clarify who it is for, what it offers and what to build for a first launch.
Our business needs an upgrade A website that brings too few enquiries, a system that is hard to change or manual work that takes too long. Find the right place to start.
We are ready to grow Connect marketing, website and product to reach suitable customers and improve the path from enquiry to sale.

What do you need to move forward?

Branding, websites, software, marketing and AI. Start with one focused service or combine disciplines around a shared goal.

01

Branding & Design

Brand identity and UI/UX design for businesses launching or evolving a digital product. Turn your positioning into a consistent brand and an experience people can use.

  • Brand identity: logo, colour, typography
  • UX research, wireframes and prototypes
  • Design systems built for developers
Explore this service: Branding & Design
02

Websites, Apps & Systems

Custom websites, mobile apps and software for businesses in Israel. We connect the customer experience with the systems and workflows behind it.

  • Business websites, landing pages and online stores
  • iOS and Android apps and digital products
  • Custom systems, APIs and legacy modernisation
Explore this service: Websites, Apps & Systems
03

Marketing & Growth

SEO, paid campaigns and social content for businesses ready to grow. Connect marketing to enquiry and conversion data so the next step follows the evidence.

  • Content and SEO around audience needs
  • Search and social campaigns
  • Enquiry tracking and AI visibility reviews
Explore this service: Marketing & Growth
04

Quality & Compliance

Accessibility, performance and security reviews for websites and digital products. Identify barriers, prioritise fixes and verify improvements within an agreed scope.

  • Accessibility review and code fixes
  • Loading and interaction improvements
  • Security review with an agreed scope
Explore this service: Quality & Compliance
05

AI Services

AI agents, integrations and workflow automation for businesses with repetitive work. Connect models to your systems with clear permissions, human review and measurable checks.

  • Automate document and enquiry workflows
  • Connect AI to business systems and content
  • Review and improve AI-generated code
Explore this service: AI Services

How do we take a project from idea to launch?

We start with the business goal, agree on what matters, and build a clear path to delivery.

  1. Understand the challenge

    Define the audience, the problem and what success should look like. Review the available data before choosing a direction.

  2. Design the solution

    Map the experience, the scope and the technical approach. Set priorities before development starts.

  3. Build and validate

    Develop in reviewable stages. Check functionality, accessibility and performance along the way.

  4. Launch and improve

    Prepare for release, establish measurement and use real feedback to prioritise what comes next.

What experience do we bring to your project?

Our foundation is 12 years of software engineering experience in major technology companies. We bring that experience to businesses building their first product, improving an existing system or preparing to grow.

We connect design, development and measurement around one business goal. We choose technology to fit the problem, and use AI where it adds value—with engineering judgment guiding the work.

What would you like to build or improve?

Tell us what your business does, what the challenge is and what you would like to change. You do not need a finished brief.

Leave your details and we will get back to you about your enquiry.