Branding & Design

A clear brand. An experience people can use.

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Brand identity and interface design that help customers understand who you are, what you offer and what to do next.

Connect your visual identity with the places customers encounter it: your website, product and marketing.

Build a new identity or work within an existing brand. Deliverables can include a logo and visual language, screen layouts, a prototype or a design system for development.

What the project can include

  • Brand identityLogo, colour palette, typography and visual language, defined with the rules that make them reusable rather than a single approved picture.
  • UX specificationWhat each screen is for, what the user is trying to finish, and the path between them — agreed before anything is drawn.
  • Wireframes and prototypesStructure first in plain layouts, then an interactive prototype you can click through and react to before it is built.
  • Interface designDesign the screens and states included in the brief, such as loading, errors and empty views.
  • Design system and handoverComponents and tokens a developer can build from directly, with spacing, type scale and behaviour specified rather than implied.

Who this is for

  • New businesses that need an identity and a first product at the same time
  • Companies whose brand looks nothing like their software
  • Teams shipping interfaces that work but feel unconsidered
  • Businesses reaching audiences in different languages

From need to solution

  1. UnderstandThe business, the audience and the job the product does. Research where there are real users to talk to, honest assumptions where there are not.
  2. StructureDefine content hierarchy and user journeys before detailed design.
  3. DesignVisual language and final screens, including the awkward states, in every language the product ships in.
  4. Hand overPrepare design files and development guidance. Support during development is agreed in advance.

Tools and considerations by project

  • Figma for design, prototyping and developer handover
  • Design tokens and component libraries, not static screen exports
  • WCAG 2.2 AA contrast and target sizes checked during design
  • RTL and LTR layouts designed together, not retrofitted
  • Typography and layouts checked with content in the project’s languages
  • Interface states specified: empty, loading, error, overflow

Common questions

Do you do brand identity, or only interface design?

You can commission brand identity, interface design or both. An existing identity can guide new screens and applications.

Which languages can the project support?

The languages follow your needs and your audience. We agree which languages to include, how content will be prepared and reviewed, and how the design should adapt.

Can you design without building it?

Yes. Design files, components and specifications can be prepared for your development team. Handover and support are defined in the proposal.

Is accessibility part of design or something added later?

Part of design. Contrast, target sizes, focus order and visible states are decided while the screens are drawn, because they are design decisions. Retrofitting them later means reopening the visual language, which costs more and usually produces a worse-looking result.

Building an identity, a product, or both?

Tell us what exists today and what has to be designed. We will tell you what the work involves.

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